WHAT IS SEO ? (SEARCH ENGINE OPTIMIZATION)



 SEO stands for Search Engine Optimization. It is a way to optimize the website for potential buyers, who are always looking for products, services and everything on the internet through major search engines like Google, Bing, Yahoo, Yandex etc.


Search engine optimization is a step-by-step plan to make a website more attractive (SEO).


The more often your pages appear in search results, the more likely you are to attract attention and attract new and existing customers to your business.


The higher your website ranks, the more visible your business will be and the more traffic and sales it is likely to generate.


Quality optimized content is the foundation of SEO. If you do this right, the rest of your SEO will be much easier.


It's your content, well-optimized, relevant content that builds links if you want to crack the code on the first Google page.


There are generally three basic types of SEO techniques:-


  1. On page SEO
  2. Off Page SEO
  3. Technical SEO
  4. On page SEO


It is the process of optimizing all metrics on your website as well as optimizing it without violating search engine guidelines.


Important ingredients like:-


  • URL structure (short and easy to remember)
  • Meta tags (description, alt text, keyword, title, title, bot tag, canonical tag)
  • Primary keywords appear in the first 150 words.
  • the body
  • Use synonyms and LSI words.
  • result
  • Off Page SEO


Off-page SEO (also called "off-site SEO") refers to activities outside of your website that directly increase search engine rankings (SERPs).


This includes off-page techniques such as:-


  • Get back links.
  • Improve social media engagement
  • Guest blogging
  • Presenting an essay
  • Social preference
  • Comment blog
  • Post forums
  • Technical SEO


Technical SEO refers to website and server optimization that allows search engine spiders and robots to crawl and index your site more efficiently (to help improve organic rankings).


Technical parameters like:-


  • Mobile compatibility
  • Site speed
  • Using SSL
  • XML sitemap
  • Copy content.
  • Fix broken and external links and more.
  • How does SEO work?


You can think about improving your site in different ways like keyword research, keywords in URL, title, description, grammatical errors, body text and quality content creation.


Technical SEO optimization such as page speed, URL structure and user experience is enough to appear at the top of Google results.


But it's not, because it doesn't matter how good you are at writing. The amount of content you write determines how well you position yourself as a writer. It's just the amount of stuff, you know.


However, if you present yourself as a marketer who can convert that content into visitors, customers, and provide a return on investment, you can charge a premium and get paid for your time. Can earn more.


Technically, search engine optimization is a marketing tool rather than a marketing strategy to reach your specific audience. It broadens marketing horizons and increases brand reach by attracting targeted potential customers.


SEO marketing is an ongoing process that requires hard work to see better results in the long run.


Pay attention if you feel that the price is correct.


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